An entertainment marketing agency offering creative and strategic services for music, film, and television. Potent dosage. Sustained effect.
Cameron Reed is a marketing strategist, creative director, and musician, with a career that bridges the entertainment and advertising industries. Reed began his career in Vancouver as a Social Media Strategist at DDB Canada, working on award-winning advertising campaigns at the cutting edge of digital marketing.
After leaving DDB, Reed co-founded a creative agency focusing on social change. Its digital marketing campaigns were credited with helping elect a Vancouver mayor, banning asbestos in Canada, and increasing youth voter turnout in the 2011 federal election by 20%. Reed also produced a series of political comedy shorts that aired on CTV News and a transmedia web series that Showcase called "genre-defining".
After moving to Toronto in 2012, Reed became the Marketing Director at the record label Arts & Crafts, home to celebrated Canadian artists such as Broken Social Scene, Feist, and Gord Downie. His time at the helm resulted in over a dozen Gold and Platinum-certified albums, earning accolades from the JUNO Awards, Grammy Awards, American Association of Independent Music's Libera Awards, and the Polaris Music Prize. Reed is a two-time winner of Campaign of the Year Marketing Award from the Canadian Independent Music Association.
In addition to a celebrated career behind-the-scenes, Reed is also a musician, with commercial releases on acclaimed labels including Warp Records, Ghostly International, and others, demonstrating a rare blend of business acumen and artistic expression. His compositions have been featured everywhere from BBC documentaries to FENDI runway shows in Paris.
Reed has established a reputation for developing bold, effective campaigns that connect with audiences on a deeper level. His work has been covered by or featured in featured in Fast Company, The New Yorker, Marketing Magazine, Strategy Magazine, CBC, CTV, Postmedia, The Globe & Mail, The National Post, Canadian Press, Maclean's, The Walrus, Vice Magazine, Pitchfork, The Fader, and many other prominent media outlets.
Reed has worked with such artists as Andy Shauf, BADBADNOTGOOD, Bombay Bicycle Club, Broken Social Scene, CFCF, Dan Mangan, Frazey Ford, Fucked Up, Gord Downie, Hannah Georgas, Hovvdy, Jacques Greene, Japandroids, Jean-Michel Blais, Katie Tupper, Liza Anne, Los Campesinos!, Lucy Rose, Majical Cloudz, Moby, Mustafa, No Joy, Overcoats, Pierre Kwenders, Ra Ra Riot, Royksopp, Said The Whale, Sarah Harmer, Stars, Tamino, Tim Baker, Timber Timbre, Tobias Jesso Jr, Torres, TR/ST, Tricky, Washed Out, Yoke Lore, and many more. His web coding skills have not improved since '99.
Our Services:
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Branding & Positioning +
Too close to your project to be objective? Struggling to stand out in a crowded marketplace? Can't find a hook to differentiate yourself from the competition? We will help you develop branding and positioning that is authentic and distinct. You can't shoot a press photo or write a press release without strong brand positioning. It's the foundation from which all creative assets and messaging flow.
- Brand identity development
- Competitive positioning analysis
- Target audience profiling
- Messaging frameworks & key talking points
- Visual identity guidelines
- Tone of voice & brand personality
- Origin story & narrative development
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Fan Engagement +
Leverage your existing community of fans and develop new ones through activations that feel organic and true to your brand. Calls-to-action on social media, interactive content, one-off stunts, and launch events that will get audiences engaged whether they're mindlessly scrolling their phones on the couch or mindlessly scrolling their phones out in the world.
- Social media campaign strategy
- Interactive content & challenges
- Launch events & live experiences
- Pop-up activations
- Community building programs
- Influencer & creator partnerships
- Fan club development & management
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Video & Short Form +
You could make a hundred TikTok videos of you lipsyncing your song with the hopes of going viral, or you could develop an entertaining short form video strategy that speaks to the core of your art, tells your story, and doesn't dilute your brand. We can help dream up creative ideas for music videos and short form content that you won't be embarrassed to post, or we can help make a hundred videos of you lipsyncing your song. Whatever you want.
- Music video creative direction
- TikTok/Reels content strategy
- YouTube content planning
- Behind-the-scenes & documentary content
- Lyric videos & visualizers
- Social-first video concepts
- Platform-specific content optimization
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Campaign Consultation +
Need a second opinion? Ask us anything. We would be happy to provide your campaign with some additional direction, industry insight, or helpful advice for the low price of $150/hour.
- Campaign audits & assessments
- Strategy sessions & brainstorming
- Creative direction & feedback
- Budget planning & allocation
- Timeline development
- Marketing plan review
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Integrated Marketing Strategy +
The creative process can be challenging and tumultuous. Taking an idea from a dream to reality is hard enough, and now that you've made this thing real you have to think of ways to sell it to strangers? Leave that to us. Working with you, we will help design your entire creative and strategic marketing campaign. From your brand positioning and messaging, to the multi-channel tactics (CRM, social media, video & content marketing, and PR), we will build your entire go-to-market campaign ensuring cohesion and maximum impact.
- Full-scale campaign planning
- Multi-channel marketing strategy
- Release & rollout strategies
- Media planning & buying guidance
- Budget allocation & optimization
- Timeline & milestone mapping
- Content calendar development
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Key Art & Trailers +
Working in collaboration with award-winning editors, directors, and designers, we create impactful marketing assets that can tell a story with just a glance. Having worked at the forefront of Canada's music industry applying adventurous and innovative marketing approaches that have helped countless campaigns stand out among the 100,000 songs released every day we want to bring that same energy to film and television.
- Poster & key art design
- Teaser & full trailer editing
- Social media asset creation
- Digital advertising creative
- Album & single artwork
- Print collateral design
- Style frames & mood boards
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Music Supervision +
Every emotion you are trying to elicit in your scene has been perfectly expressed in a song somewhere out there. We can find the one you've been looking for and didn't even know it. With a wealth of music knowledge that spans genres, eras, and popularity, we can find the right cues that align with your project's budget, vision, and audience target.
- Music research & curation
- Licensing clearance & negotiation
- Custom composition coordination
- Soundtrack development
- Sync placement strategy
- Budget management & rights coordination
"Working with Cam was always a highlight — he brings sharp strategic thinking, creativity, and a deep understanding of how to build and move artists across markets. He has an instinct for stories that resonate and a rare ability to bring teams together around a vision. Any project is better with Cam in the room. I can’t recommend him and his work highly enough."
- Cindy James - General Manager of Virgin Music Group North America
"I worked closely with Cameron for over ten years and saw first hand how he is constantly developing new ideas in an ever-changing industry while creating space for artists to be heard. The passion and care he puts into his work is a gift to anyone he collaborates with. He cares about artists, and their art."
- Kevin Drew - Co-Founder of Arts & Crafts Records and Broken Social Scene
"Having worked with Cam on numerous campaigns...his positive energy, vision & determination contribute propulsion to any project. And I've never met an artist that didn't love working with him."
- Brandon Reid - Founder of Straight & Narrow Management (Aaron Dessner, Big Red Machine)
